Your Smile is Your Greatest Fashion Accessory

By Leslie Gersing, Producer | September 2016 |

American Association of Orthodontists hired Vidicom to produce a 30-second video to publicize the growing number of adults seeking orthodontic treatment. The spot drew hundreds of people to AAO’s “Your Smile is Your Best Fashion Accessory” pop-up event linked to New York fashion-week. I worked with the client to come up with a strategy, interviewed AAO’s spokesperson, and produced the spot using client and outside video and participants’ corporate logos. The spot aired on local New York TV stations and was also posted on AAO’s Facebook, Twitter and other social media sites.

FINRA: Securities Helpline for Seniors

By Leslie Gersing, President, Skylight Video Productions | June 2015 | https://i0.wp.com/www.finra.org/sites/all/themes/finra_theme/logo.png

Skylight Video Productions staffed and field produced coverage of the Industry Regulatory Authority’s annual meeting in Washington, DC. Here, FINRA’s Susan Axelrod and Jeffrey Pasquerella discuss FINRA’s new Securities Helpline for Seniors. Lines are open from 9 a.m. to 5 p.m., Monday through Friday, at 844-57-HELPS (844-574-3577).

Tech start-ups opting for NYC over Silicon Valley

By Leslie Gersing | CNBC.com | Updated 2/24/2012 12:43 PM

Silicon Valley may be known as the birth-place of the American high-tech economy, but the East Coast is quickly becoming a hub for more and more would-be tech titans.

Joseph Cohen, a 20-year old college drop-out, is just one budding Internet entrepreneur in New York City. He’s trying to revolutionize the classroom with a program called CourseKit. [MORE from USA Today ]

Occupy No More: What Zuccotti Park Is Like Now

By Leslie Gersing, Producer
Wednesday, 16 Nov 2011 | 2:05 PM ET CNBC.com
Leslie Gersing for CNBC.com

Occupy Wall Street protesters have been slowly returning to Zuccotti Park since New York City had them evicted on Tuesday.

Before dawn Wednesday, police and private guards rousted a few for lying down and otherwise sleeping.

Cops instructed private guards hired by the owner, Brookfield Properties, to clarify whether sleeping violates Tuesday’s court ruling that protesters can’t camp out in the park. Occupy Wall Street attorney Yetta Kurland said Tuesday night that nothing in the ruling prevents people from sleeping there.

A small number of people spent Tuesday evening in the park vowing to keep the Occupy Wall Street movement going.

Barriers prevent easy entry. One can only enter in middle of North and South sides of the park. The private guards examine belongings but are letting large bags in after they are inspected. They have denied entrance to some with large knapacks and other equipment.

A small library has been reestablished, but Occupy Wall Street members say books taken away during the cleanup were irretrievably damaged despite word they were saved.

The Sanitation Department opened its collection site Wednesday morning for protesters who want to get their seized belongings. Proof of I.D. is required. A Sanitation spokesman said claims forms for lost or damaged property can be filled out on site.

Patrick Koller, one Occupy Wall Street protestor seeking donations to go back home to Nashville, told us city workers took his laptop, wallet and identification. He doubts he’ll get them back and believes the eviction and harassment has ended the campaign.

A Brooklyn bystander named Dan praised Tuesday’s actions, saying people shouldn’t be allowed to occupy the park and that some demonstrators were seeking confrontation. He said he came by last night to thank the cops for their professionalism.

Rain fell by noon but didn’t dampen protestors’ enthusiasm or the growing number who showed up. Lunch got served; groups met to handle money, media and medical needs.

Some say Tuesday’s police action strengthened their resolve and energized plans for Thursday’s “International Day of Action.” According to their website, the protestors vow to shut down wall street, occupy the subways and take Foley Square.

As a popular sign says, “This is SO not over.”

Questions? Comments? Email us atNetNet@cnbc.com

Video: New York Times’ David Pogue on “Google Wallet”

By Leslie Gersing, Producer | CNBC.com | September 22, 2011 | 2:07

David Pogue offers a parody look at how Google Wallet intends to replace the credit cards in our actual wallets. (Don’t cut up your plastic quite yet.)

 

Protesters Enter Bear Stearns Lobby, Demand Meeting with Dimon

By Leslie Gersing and Ian Katz – March 26, 2008 19:18 EDT

March 26 (Bloomberg) — Bear Stearns Cos.’ New York headquarters was entered by about 200 people protesting the U.S. government’s role in the securities firm’s sale to JPMorgan Chase & Co.

Demonstrators from the Neighborhood Assistance Corp. of America streamed into the midtown Manhattan building’s lobby through a rear entrance after security guards tried to keep them from using revolving doors. The group demanded to meet with JPMorgan Chief Executive Officer Jamie Dimon, chanting “We want Dimon.”

“It’s a taxpayer bailout,” Bruce Marks, the Boston-based nonprofit group’s CEO, said of the Bear Stearns sale in an interview today. “You’ve got to take the people who created the mortgage crisis” and have them fix it. [MORE from Bloomberg]